About

My Professional Journey

If there’s one word to describe my career path, it’s unexpected. My background is deeply rooted in media and publishing, where I had the incredible opportunity to serve as Fashion Editor and Creative Director at GUAP Magazine. That chapter of my life was nothing short of exciting—it was a place where creativity flowed freely, and I brought bold, unique ideas to life. It’s work I’m still immensely proud of.

But just as things were settling into a rhythm, I made a pivot that took me out of my comfort zone. I traded the world of media for the transport industry, taking a role with the Elizabeth Line (before it even opened to the public) in search of something more “stable.” The perks were tempting, the stability reassuring—but it wasn’t my purpose. My soul felt like it was slowly withering in a place that wasn’t truly me. So, after a lot of soul-searching, I returned to my roots—media.

That’s when I joined Hearst UK as a Media Planning Manager, working on some of my favourite titles like Cosmopolitan, Men’s Health, Women’s Health, and Elle. This role was a deep dive into the advertising world, giving me invaluable insights into how campaigns come to life across both digital and print platforms. It was a time of growth, learning the ins and outs of media planning, and it reignited my passion for storytelling and connecting with audiences.

During this period, I also ventured into entrepreneurship. Calle Coral, my production company, was born in Seville while I was still at GUAP—just before I joined the Elizabeth Line. It was a leap of faith, a way to channel my passion for storytelling in a new direction.

Fast forward to 2023, and I made the ultimate leap: leaving the corporate world behind for good. Becoming a freelancer opened up new horizons, and soon after, I joined Remote Year as a Community Leader. This role allowed me to travel to over 12 countries in 12 months with a group of over 70+ like-minded people, exploring the world while leading an incredible community. The world became my office, and I’ve never looked back.

Life Post Remote Year

After my whirlwind adventure with RY, I dove into a new chapter with The Jaiy Agency, my Digital Business Management business. The Jaiy Agency is all about podcast management and marketing—helping brands and creators amplify their voices and reach. Seeing podcasts come to life and grow their audience is honestly such a vibe, and I love being part of that journey from strategy to launch.

But I didn’t stop there. I’ve also jumped into the world of UGC (User-Generated Content) creation, teaming up with brands to create real, relatable, and engaging content. It’s all about crafting content that feels authentic and connects with people on a deeper level.

And let’s not forget Calle Coral! (Yep, I still run my production company, and we’ve taken it internationally!) What started as a passion project in Seville has now evolved into a global venture, bringing creative projects to life in different corners of the world. Managing CC has been a wild ride, and I love seeing how our work resonates across diverse audiences.